Mission Statement:
"The mission of the Coors Cowboy Club is to honor, preserve, and promote the timeless values of the Cowboy way. Through community engagement, cultural education, and stewardship of western heritage, we strive to uphold the traditions of integrity, hard work, respect, and camaraderie that define the Cowboy spirit for generations to come."
Purpose:
The purpose of the Coors Cowboy Club is to act as a dedicated
ambassador for Amarillo, while upholding and preserving the cherished cowboy
way of life. Through our ongoing efforts and support, we facilitate the hosting
of numerous prestigious national events in Amarillo, including The National
Cutting Horse Association, United States Team Penning Association, and The
Cowboy Mounted Shooters competitions. Additionally, we generously volunteer our
time, resources, and goodwill to various community initiatives such as Life and
Liberty Outdoors, Potter County Jr. Livestock Association, TAPS, Emi's Color
Shoot, and Amarillo area law enforcement, among others, fostering a spirit of
unity and service in our beloved city.