The Coors Cowboy Club Ranch Rodeo was originally the Coors Ranch Rodeo. The Coors Ranch Rodeo was the kickoff event of the summer from 1987-2007. The Coors Cowboy Club now oversees, directs and runs the Ranch Rodeo with the same love and commitment the Reed family and Coors of Amarillo gave the rodeo for 20 years. This is the major fundraiser for the Coors Cowboy Club.
The Coors Cowboy Club Ranch Rodeo is an annual event that serves as a tribute to our West Texas heritage. This ranch rodeo promotes our rich history and the western life by featuring competition between real cowboys from real working ranches in the Texas and Oklahoma Panhandles and New Mexico.
Ranch rodeo's promote and showcase actual events that the cowboys participate in on a daily basis on their ranches. The unique and wonderful aspect of the Coors Cowboy Club Ranch Rodeo is the qualifications that a ranch must possess to be eligible for the Coors Cowboy Club Ranch Rodeo. The Coors Cowboy Club board and rodeo committee review each ranch and give consideration to each ranch based upon specific criteria; one of the most important being the historical significance of the ranch. Coors Cowboy Club Ranch Rodeo ranches also must be working ranches.